This project is a Direct Mailer that I handled as a Creative Art Director for Small Law at Reed Elsevier that supports LexisNexis North American region. Every year we submit our best works as entries to the Hermes Advertising Awards in Dayton, Ohio USA. The Daylight Savings Mailer was nominated and brought home the prestigious Bronze Award for LexisNexis in a tough field of 50,000 competitors.
We want to incorporate the idea of saving time with our products
Call To Action (CTA): Schedule an in-person visit from your field rep
Incentive: Alarm clock (value $25) - will be delivered in person during the visit
Include both email address and BRC for responses
We want to incorporate the idea of saving time with our products
Call To Action (CTA): Schedule an in-person visit from your field rep
Incentive: Alarm clock (value $25) - will be delivered in person during the visit
Include both email address and BRC for responses
Flip alarm clock (the digits flip over, Rolodex-style)
-Mailer imitate the form of the chosen clock
Two bell alarm clock (the traditional "cartoon”clock)
-Mailer imitate the form of the chosen clock
Flip alarm clock (the digits flip over, Rolodex-style)
-Mailer imitate the form of the chosen clock
Two bell alarm clock (the traditional "cartoon”clock)
-Mailer imitate the form of the chosen clock
Wheel chart based on the appearance of a round alarm clock (all year round)
http://americanslidechart.com/wheel-charts for additional options
Detachable BRC attached to wheel chart holder—tease gift here
6 stops
-each stop on the wheel has a TechValidate quote, benefits and other product info on a different product
- Intro copy, Lexis Advance, LPA, LMO with Shepard’s, LN general differentiators, CTA
Tease gift on mailing envelope
Wheel chart based on the appearance of a round alarm clock (all year round)
http://americanslidechart.com for additional options
Detachable BRC attached to wheel chart holder—tease gift here
6 stops
-each stop on the wheel has a TechValidate quote, benefits and other product info on a different product
Tease gift on mailing envelope
Wheel chart based on the appearance of a round alarm clock (all year round)
http://americanslidechart.com for additional options
Detachable BRC attached to wheel chart holder—tease gift here
6 stops
-each stop on the wheel has a TechValidate quote, benefits and other product info on a different product
Tease gift on mailing envelope
Special Thanks to the following people: Kevin Burke (LexisNexis Art Director - North America), Ashley Anderson (Segment Marketing Manager), Carol Uy (Project Manager - Reed Elsevier Philippines).