Portfolio

This project is a Direct Mailer that I handled as a Creative Art Director for Small Law at Reed Elsevier that supports LexisNexis North American region. Every year we submit our best works as entries to the Hermes Advertising Awards in Dayton, Ohio USA. The Daylight Savings Mailer was nominated and brought home the prestigious Bronze Award for LexisNexis in a tough field of 50,000 competitors.

Competitors

Nominated

Bronze

Project details

We want to incorporate the idea of saving time with our products
Call To Action (CTA): Schedule an in-person visit from your field rep

Incentive: Alarm clock (value $25) - will be delivered in person during the visit
Include both email address and BRC for responses

We want to incorporate the idea of saving time with our products
Call To Action (CTA): Schedule an in-person visit from your field rep
Incentive: Alarm clock (value $25) - will be delivered in person during the visit
Include both email address and BRC for responses

concepts

Flip alarm clock (the digits flip over, Rolodex-style)
-Mailer imitate the form of the chosen clock
Two bell alarm clock (the traditional "cartoon”clock)
-Mailer imitate the form of the chosen clock

Flip alarm clock (the digits flip over, Rolodex-style)
-Mailer imitate the form of the chosen clock

Two bell alarm clock (the traditional "cartoon”clock)
-Mailer imitate the form of the chosen clock

OPTIONS

Flip Alarm Clock Option

Pages flip like the digits of the alarm clock
Front of product page: Product name and TechValidate quote linking the product to time savings
Back of product page: Benefits and differentiators related to the timesaving features of the product
Tease gift on mailing envelope

5 pages
‍
– Cover page looking like a flip clock with headline on front, intro copy on back

– 3 product pages, 1 each for Lexis Advance, LPA, LMO with Shepard’s

– CTA page with gift tease and detachable BRC

Pages flip like the digits of the alarm clock
Front of product page: Product name and TechValidate quote linking the product to time savings
Back of product page: Benefits and differentiators related to the timesaving features of the product
Tease gift on mailing envelope
5 pages
‍
– Cover page looking like a flip clock with headline on front, intro copy on back

– 3 product pages, 1 each for Lexis Advance, LPA, LMO with Shepard’s

– CTA page with gift tease and detachable BRC

Two Bell Alarm Clock Option

Wheel chart based on the appearance of a round alarm clock (all year round)
http://americanslidechart.com/wheel-charts for additional options
Detachable BRC attached to wheel chart holder—tease gift here

6 stops
-each stop on the wheel has a TechValidate quote, benefits and other product info on a different product

- Intro copy, Lexis Advance, LPA, LMO with Shepard’s, LN general differentiators, CTA
Tease gift on mailing envelope

Wheel chart based on the appearance of a round alarm clock (all year round)
http://americanslidechart.com for additional options
Detachable BRC attached to wheel chart holder—tease gift here

6 stops
-each stop on the wheel has a TechValidate quote, benefits and other product info on a different product
Tease gift on mailing envelope

Wheel chart based on the appearance of a round alarm clock (all year round)
http://americanslidechart.com for additional options
Detachable BRC attached to wheel chart holder—tease gift here
6 stops
-each stop on the wheel has a TechValidate quote, benefits and other product info on a different product
Tease gift on mailing envelope

Output

Special Thanks to the following people: Kevin Burke (LexisNexis Art Director - North America), Ashley Anderson (Segment Marketing Manager), Carol Uy (Project Manager - Reed Elsevier Philippines).

Daylight savings time campaign